Author

Marcela de Kern Royer, MBA

Business Development Consultant in the Yachting Industry

Competences:


  • Corporate Strategy
  • Yachting PR
  • Sales Optimization
  • Neuro- linguistic programming
  • Innovative Luxury Marketing
  • UHNWI insights
  • Strategic KPI monitoring and optimization
  • Digital marketing influencer
  • Keynote speaker
  • Professor
  • Blogger
  • Consultant


Monaco-resident Marcela de Kern Royer combines a passion for yachting with a strong international academic background.

She is the founder and owner of Onboard, a consulting firm based in Monaco specialised in the sales to HNWI and luxury marketing in the yachting industry. Currently developing Genoa Superyacht hub, previously she has been the Business Development Director for ICON Yachts, with past experience in asset management including superyachts, she has gained excellent exposure to all facets of the industry, starting as a supplier and having experience in new build, refit, brokerage, and yacht management.

She obtained an MBA from Hult Business School in Boston, USA and a BSBA degree from the International University of Monaco.

Marcela is an active member of the yachting community the Founder and first president of YPY (Young Professionals in Yachting) Monaco chapter; moreover she is also the founder of charity Association AMLA (Association Monegasque pour l’Amerique Latine)and a member of the Yacht Club de Monaco.

Marcela has lived, studied and work around the world including Monaco, Boston, Miami, London, Dubai, Guatemala and France. Being a true citizen of the world, she speaks fluently six languages with Spanish as her mother tongue; English, Italian, French, German and Portuguese also.

Growing up in Guatemala she was out every weekend on boats as her dad is a true boat aficionado and sport fisherman having built his own wooden boat himself.

She is married to a German Investment fund manager, and a proud mother of her daughter Gracia Sophia born in January 2019. Together with her husband they own a sailboat in Monaco, and are true lovers of the sea, if you are looking for her you would probably find her in the water!


Corporate website: www.onboard.mc

Yachting Blog: www.onboardwithMarcela.com